# Add Experiment

A/B Testing is the most essential tool marketers can use to target visitors by testing their responses to varying content. Experiments allow users to test different iterations of content on different pages and track the iterations receiving the most conversions and engagement. It allows experimenting with different pieces of content on a page, images on the page, different hero iterations, and sliders.

<p><img src="../../../images/websites/pages/quickadd-experiment.png" alt="Add Experiment form" style="width: 60%;"></p>

**Name** | **Description**
:--- | ---
Name | Add the experiment name. The name of the experiment should be lowercase and separated with dashes.
Title | Add the experiment title. This will be the Title displayed on your site.
Description | Add the experiment description. This description can be utilized on your website's frontend or for organizational purposes.
Experiment Items | Optionally add one or more variants now (a file, a Variant name, and a Frequency traffic-split percentage) instead of adding them one at a time afterward with [Add Entry](/engage/experiment/experiment-overview/add-entry/).
Confirm | After filling out all the required fields, please click the **Submit** button to save your changes.

!!! Note:
Content being tested can't be a page itself; it has to be a file in the web files directory with an .html or .tpl extension.
!!!