# Segment Overview

A Segment groups contacts by shared criteria so content, campaigns, or personalization can target a specific audience instead of everyone.

Once you've [added a Segment](/engage/segment/add-segment/), it appears in this list. Click its name to open this Overview and manage it.

<p><img src="../../../images/engage/segment-overview.png" alt="Segment Overview" style="width: 70%;"></p>

**Name** | **Description**
:--- | ---
[Update Segment](/engage/segment/segment-overview/update-segment/) | Change a Segment's name or purpose.
[Manage Members](/engage/segment/segment-overview/manage-members/) | Add or remove contacts from a Segment.

## Importing from a Connected Provider

If your organization has a Customer.io connection configured under Providers, a Segment can be populated from that connection instead of managed by hand. This requires a provider connection to already be set up &mdash; see your administrator if Providers isn't configured for your deployment.