# Segments

A Segment groups contacts by shared criteria so content, campaigns, or personalization can target a specific audience instead of everyone. Click a Segment's name to view or manage it.

<p><img src="../../images/engage/segments-list.png" alt="Segments list"></p>

**Name** | **Description**
:--- | ---
<a href="/engage/segment/add-segment/">Add Segment</a> | Create a new Segment.
<a href="/engage/segment/segment-overview/">Segment Overview</a> | View and manage an existing Segment.