Segment Overview

A Segment groups contacts by shared criteria so content, campaigns, or personalization can target a specific audience instead of everyone.

Once you've added a Segment, it appears in the overview list. Click its name to open this Overview and manage it.

Name	Description
Update Segment	Change a Segment's name or purpose.
Manage Members	Add or remove contacts from a Segment.

Importing from a Connected Provider

If your organization has an external email marketing platform (Customer.io, Mailchimp, etc.) connection configured under Providers, a Segment can be populated from that connection instead of managed by hand. This requires a provider connection to already be set up — see your administrator if Providers isn't configured for your deployment.