# Experiment

A/B Testing is the most essential tool marketers can use to target visitors by testing their responses to varying content. Experiments allow users to test different iterations of content on different pages and track the iterations receiving the most conversions and engagement. It allows experimenting with different pieces of content on a page, images on the page, different hero iterations, and sliders.

Once you've created an experiment, you can start adding and managing related files, such as images, documents, and other media. This helps you organize files efficiently, set frequencies, and control views and conversions.

Experiment Detail

Name	Description
Save	Save changes made to the experiment entry.
Delete	Delete the experiment.
Name	The name of your experiment item.
Google Experiment ID	Send conversion data to Google Optimize, which is integrated with Google Analytics, for granular tracking.
Variant	An alternative version of the file being tested against the original.
Object	The file to include in the experiment.
View	Open the file in a new tab.
Active	Check to activate or deactivate this item.
Frequency	Adjust the slider to set how often this file should appear.
Views	The number of times the file has been viewed.
Conversions	The number of times a view resulted in a conversion.
Conversion Rate	The percentage of views that resulted in a conversion.

# Update Experiment

You can update, add, or remove files from the experiment at any time.

Experiment Detail with files

Name	Description
Plus Button	Add a new item to the experiment.
Minus Button	Remove an item from the experiment.