Modify

Edit an Experiment's name and settings, and manage its variants.

Modify form

Name	Description
Name	The internal name of the Experiment.
Title	The display title shown wherever the Experiment is listed.
Description	A short description of what's being tested.

Variants

Each row is one variant — a file being tested, its traffic share, and its results so far.

Experiment Overview

Name	Description
Object	The file to include in the Experiment.
Variant	An alternative version of the file being tested against the original.
Active	Check to activate or deactivate this variant.
Frequency	Adjust the slider to set how often this file should appear, relative to the other variants.
Views	The number of times the file has been viewed.
Conversions	The number of times a view resulted in a conversion.
Conversion Rate	The percentage of views that resulted in a conversion.

See also

Experiment Overview

A/B Testing is the most essential tool marketers can use to target visitors by testing their responses to varying content. An Experiment holds two or more variants — each a file and a Frequency (traffic-split percentage).