Modify

Edit an Experiment's name and settings, and manage its variants.

Name	Description
Name	The internal name of the Experiment.
Title	The display title shown wherever the Experiment is listed.
Description	A short description of what's being tested.
Google Experiment ID	Send conversion data to Google Optimize, which is integrated with Google Analytics, for granular tracking.

Variants

Each row is one variant — a file being tested, its traffic share, and its results so far.

Name	Description
Variant	An alternative version of the file being tested against the original.
Object	The file to include in the Experiment.
View	Open the file in a new tab.
Active	Check to activate or deactivate this variant.
Frequency	Adjust the slider to set how often this file should appear, relative to the other variants.
Views	The number of times the file has been viewed.
Conversions	The number of times a view resulted in a conversion.
Conversion Rate	The percentage of views that resulted in a conversion.

Use the + button to add another variant, or the – button to remove one.