Experiment Overview

A/B Testing is the most essential tool marketers can use to target visitors by testing their responses to varying content. An Experiment holds two or more variants — each a file and a Frequency (traffic-split percentage). On each visit, Solodev picks a variant weighted by Frequency, then tracks Views and Conversions per variant so you can see which one actually performs best.

Once you've added an Experiment, it appears in this list. Click its name to open this Overview, which tracks Views and Conversions per variant plus a Views Over Time chart, and manage it.

Experiment Overview

Name Description
Add Entry Add a variant (a file and its Frequency) to the Experiment.
Modify Edit the Experiment's name and settings.
Delete Permanently remove the Experiment.