Experiment

An A/B experiment alternates between two or more HTML/TPL files for visitors and tracks which version performs best. Each visit is randomly assigned to a variant based on the Frequency percentage set for that variant. The experiment tracks views and, once a visit is marked as converted, conversions for each variant, allowing you to compare their conversion rates.

While editing a page, find the vertical icon rail on the left edge of the page canvas. Experiment is the last icon, at the bottom.

Drag it onto an empty region of the canvas. This opens Select Experiment. Search for an existing experiment and select it to preview its details before choosing it.

Name	Description
Search experiment	Filter the list by name.
Add Experiment	Create a new experiment on the spot if the one you need doesn't exist yet.
Results list	Experiments that already exist for this website.
Preview pane	Selecting an experiment previews its details before you commit.
Choose	Insert the selected experiment at the drop location.

Quick Add

If nothing in the list fits, click + Add Experiment to create one without leaving the page. It also lets you add variants immediately, so the experiment is usable as soon as you insert it.

Name	Description
Name	The experiment's internal name. Lowercase, letters/numbers/hyphens only.
Title	The experiment's display title.
Description	An optional description.
Experiment Items	Optionally add variants right away: an Object (file), a Variant name, a Frequency (traffic split percentage), and whether it's Active.
Insert	Creates the experiment and returns you to Select Experiment with it selected.