# Add Experiment

A/B Testing is the most essential tool marketers can use to target visitors by testing their responses to varying content. Experiments allow users to test different iterations of content on different pages and track the iterations receiving the most conversions and engagement. It allows experimenting with different pieces of content on a page, images on the page, different hero iterations, and sliders.

Add Experiment

Name	Description
Name	Add the experiment name. The name of the experiment should be lowercase and separated with dashes.
Google Experiment ID	Send conversion data to Google Optimize, which is integrated with Google Analytics, for granular tracking. To leverage Google Optimize, create a new experiment that mimics the variations configured in Solodev and place the Google Optimize key in the field.
Confirm	After filling out all the required fields, please click the Submit button to save your changes.